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Heidi Hughes
Reshape Your Routine X Barilla
Brief:
Barilla, a leading name in pasta, seeks a campaign initiative for World Pasta Day. The primary goal is to educate and engage customers on the significance of pasta shape and sauce pairing, emphasizing the artistry and culinary experience behind each combination.
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Solution:
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As a design strategist at Barilla, a renowned pasta brand, your mission is to develop a strategy presentation for a team of designers.
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DESIGN! Introduce a campaign strategy focusing on explorative and visual representations to engage consumers.
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